EARTH DAY SPECIAL: Mimoco Announces USB Recycling Program and Video Contest

Mimoco Highlights GURP GreenBot USB Recycling Program with User-Submitted Video Contest from Earth Day through Mother’s Day


Mimoco, the company known for their character-based MIMOBOT® designer USB flash drives, announced a three week long video contest kicking off today to celebrate Earth Day. The GURP for Mother Earth (GURP4ME) contest, ending on Mother’s Day, Sunday, May 10th, promotes recycling via Mimoco’s MIMOBOT GreenBot USB flash drive Recycling Program, or GURP for short.

GURP encourages earthlings to recycle old, worn out, or otherwise unwanted USB flash drives that can be traded in for gift certificates good towards MIMOBOT designer USB flash drives. The GURP4ME contest challenges participants to submit a short, less than one minute, video entry that answers a simple question: Show Mimoco how GURP recycles your flash drives.

“Ever since launching GURP last year we’ve received hundreds of unwanted flash drives,” says Evan Blaustein, Mimoco’s CEO. “This Earth Day, we wanted to play off the ‘reduce, reuse, recycle’ theme by giving our community creative freedom to riff on the concept of what “recycling” flash drives means to them. In the process we get to have a little fun, spread news of GURP that much farther, and pitch in to help save the planet.”

For every video entry received, Mimoco will contribute to save 1,000 square feet of rain forest through the Arbor Day Foundation’s Rain Forest Rescue program.

Mimoco, and their media partner judges at Cool Hunting, NOTCOT, and Inhabitat, will choose up to 100 entrants to receive limited edition, organic cotton MIMOBOT GURP t-shirts. The grand prize winner will receive two 8GB MIMOBOT flash drives of their choice. An Audience Choice winner, chosen by the Mimoco community, will win an 8GB drive of their choice, and four runner ups will each receive 4GB MIMOBOT drives.

Click to learn more about GURP and the GURP for Mother Earth contest.

Since 2005, Mimoco has fused the art of contemporary characters with the functionality of personal data storage devices making its name known in both the pop-culture driven Art Toy underground and the savvy high-tech gadget world. With a mission to bring style and soul to consumer electronics, Mimoco is renowned for their flagship collection of MIMOBOT designer USB flash drives - the first portable memory devices to successfully blend the worlds of electronics, designer toys, and pop culture.